Problem
IBM teams had no centralised way to manage events and campaigns. This created poor visibility, overlapping activity, duplicated effort and miscommunication across internal and external stakeholders.
Your role
I identified the problem independently, proposed the solution to senior stakeholders, took ownership as Events Lead and designed the internal platform.
Process
- Before/after of the existing messy process
- Workflow map showing how event and campaign information moved between teams
- Information architecture: departments, event categories, timelines, campaigns, owners and status
- Dashboard concepts and filtering logic
- Stakeholder presentations and feedback cycles
- IBM design principles and structured enterprise UX thinking
Final work
- Centralised event dashboard
- Timeline view
- Event categories
- Search and filtering
- Campaign and content tracking
- Weekly coordination system
Impact
Adopted across 5+ global IBM teams, improving visibility and reducing duplication and scheduling conflicts. Presented at Quarterly Business Review level — campaigns managed during this period contributed to $1.037M in renewals.
