Problem
Parameter had a strong visual direction in deck form, but needed a live website that felt equally considered, credible and agency-grade. The challenge was turning a print-led identity into a usable, responsive web system without losing the brand's personality.
Your role
I designed and built the website, created reusable components, structured case study pages and managed deployment.
Process
- Original deck and visual references
- Translating the brand into web components
- Component system: block strip headings, cut-out corners, background shapes, yellow accent boxes
- Case study layout thinking — making results visually dominant
- Iteration from senior stakeholder feedback
- AI-assisted build process and deployment workflow
Final work
- Homepage
- Approach page
- Work page
- Optimum Nutrition × McLaren F1 case study page
- Interactive “Social at the Centre” section
- Component examples
Impact
Delivered a live, scalable digital presence, migrated the site to a custom domain and established a results-led case study format — the agency-grade visual craft piece.
