Problem
The agency needed high-volume creative output across multiple public and private sector clients, while maintaining quality, consistency and alignment with campaign messaging.
Your role
I produced video and static assets, managed content calendars and owned creative direction for a key client account.
Process
- Content calendar structure
- Campaign themes
- Adapting tone and style for different clients
- Managing speed vs quality at volume
- Creative direction process for Breadstall
Final work
- Strongest static assets
- Short-form video examples
- Campaign mockups
- Content calendar
- Before/after visual consistency
Impact
Produced 500+ assets, improved content organisation and supported campaign storytelling across multiple clients.