A complete selection of projects exploring digital products, brand identity, and systems thinking.
Event Design / UX / Systems Design
During my internship at IBM, I became the Events Lead, designing and delivering a scalable internal events system. I created user-focused landing pages, communications, and workflows to support IBM Technology events, while also designing internal tools and dashboards used across multiple sustainability software products. This work supported campaigns generating over $1M in renewals.
Creative Design / Branding / Graphic Design / Video
Creative design work across branding, visual identity, marketing assets, and video content. I supported the development of Bridge Digital’s visual language through logo design, brand systems, promotional graphics, and short-form video, helping establish a clear and consistent creative direction.
Web Design & Development
Designed and developed a modern marketing website focused on clarity, conversion, and visual confidence. The site features a clean layout, responsive design, and CMS-driven content, built to support a growing events-based business.
Designed and built a performance-focused website for a fitness brand, combining strong typography, clean layouts, and responsive interactions. The site was built to clearly communicate the brand’s offering while remaining lightweight and easy to manage.
Designed and developed a product-led website with a focus on structure, usability, and clarity. The site supports product content through a clean CMS setup and responsive layouts, making it easy to scale and update over time.
Concept Design / UX / Product Thinking
EITS is a concept project exploring how real-time intelligence, mapping, and data visualisation could be brought together into a single platform. The project focuses on interface design, system structure, and clarity in complex information environments.
Marketing / Content Creation
General marketing support including content creation for social media. Focused on visual storytelling, short-form content, and brand-consistent posts designed to increase engagement and reach.
